AUSTRALIA. The Nuance Group Australia and Sydney Airport Corporation today announced a new retail concept to be launched at Sydney International Airport in November.
Featuring children’s music group The Wiggles, the store will showcase merchandise in a format that captures the vibrancy and fun of what Nuance described as “Australia’s most loved entertainers”.
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The 80sq m Wiggles store at Sydney Airport will feature entertainment, toys and games, homewares, stationery, clothing and fashion accessories |
The 80sq m Wiggles Store will be located in the new Departures Precinct (after Customs) of Sydney’s International Terminal.
“The store will be a highlight of the international travel experience for any pre-schooler as well as an excellent location for their families to buy treats for the plane or gifts for those back home,” Nuance said.
The range will include entertainment, toys and games, homewares, books, stationery, clothing and fashion accessories, all at tax-free prices.
The Wiggles Managing Director Mike Conway said: “The Wiggles Store is the first of its kind in the world. We’re thrilled to be able to offer a one-stop-shop for parents and children to purchase the latest Wiggles products, watch Wiggles DVDs on plasma televisions and enjoy a truly Wiggles experience at Sydney Airport. I’m sure parents will be just as excited as their children.”
The Nuance Group Sydney Airport Director David Odgers commented: “This is a fabulous and innovative retail offer. We are excited and proud to bring this unique concept to Sydney Airport which we are sure will be a big hit with customers.”
Sydney Airport General Manager for Retail Derek Larsen added: “We are pleased to add the world’s first Wiggles Store to Sydney Airport as part of the International Terminal redevelopment.
“The children’s market is often overlooked by airports but we recognise and value all of our travelling customers, even the very little ones. The Wiggles are one of Australia’s most unique and recognisable entertainment brands and will be a wonderful addition to the Sydney Airport travel experience.”
NOTE: Derek Larsen will be one of the main speakers at next week’s Trinity Forum in Macau. Click here for latest programme and registration details.
About The Wiggles
The Wiggles have to date released 39 albums and received numerous Australian and international awards for their music. They have received the most ARIA Awards for any artist in one category. The Wiggles have sold more than 23 million DVDs and videos and seven million CDs globally in their 18-year career. Their TV series are broadcast in over 100 countries. Each year they perform live to more than one million people worldwide. The Wiggles also have more than 100 licensee partners globally, with consumer products programs in Australia, New Zealand, US and Canada.
About the Nuance Group
The Nuance Group is a leading airport retailer, operating more than 430 shops across 59 airports and 19 countries around the globe. The Nuance portfolio comprises tax and duty free stores and a large number of specialist shops as well as food & beverage operations, in-flight services and shops in other travel retail channels. The Nuance Group mainly operates as “˜SYD Airport Tax and Duty Free’ and “˜F1RST Tax and Duty Free’ in Australia’s main airports.
About Sydney Airport
Sydney Airport currently services over 32 million domestic and international passengers annually, with passenger numbers expected to more than double to 78.9 million per year over the next two decades. The A$500 million re-development of Sydney Airport’s International Terminal is due for completion mid-2010 and will see it expand to accommodate nearly 120 retailer and food & beverage offers from a wide variety of leading international and domestic brands.
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