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Prices at the Sony shop “are guaranteed to be lower than Bristol high street”. |
UK. The Nuance Group has upgraded its retail offer at the purpose-built shopping area of Bristol International Airport’s new terminal.
Brands introduced recently include Chanel, Sony electronics, Cutty Sark scotch whisky, Gucci, Ted Baker and Guess.
The group introduced its “˜Travel Shopping’ concept at the new terminal in March 2000. The shop, which occupies 440sq m (4,740sq ft) of floor space, features a mini shopping centre with nine shops-in-shops selling a large variety of products.
MD UK/Eire/Netherlands John Brocklebank said: “Our “˜Travel Shopping’ concept first introduced in Bristol has won us international recognition. The refurbishment has provided the shop with a significantly more spacious look and increased our retail selling space by 20%. The new layout allows customers to see through to the back of the store even from the outside, thus creating transparency and a new, open look.”
Bristol International Airport Retail and Concessions Director Chris Martin said: “Nuance’s “˜Travel Shopping’ concept has worked well at Bristol, providing customers with big brands and a wide range of products all under one roof. The expansion enables us to provide our growing number of passengers with more choice and even more top brands, with the new design and layout creating a far more pleasant and open space that is inviting our customers to shop.”
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The designer watches range has been extended to include Gucci and DKNY in a dedicated watch and jewellery area |
The newly introduced brands:
Chanel: Chanel debuts at Bristol, joining the 170 fragrances already on offer at the Nuance outlet. Items are offered at up to -30% off high street prices. The Chanel and YSL brands will join the likes of Clinique, Estée Lauder, Clarins and Christian Dior.
Sony: The Sony shop stocks the latest hand-held and optical equipment, such as digital cameras, camcorders, mini disc players, CD players and digital radios. Prices “are guaranteed to be lower than Bristol high street”. Currently, a free CD walkman is given away with any purchase of a camcorder or digital camera, and a free CD carry case with any CD player.
Cutty Sark Whisky (25 Year Old): Voted “˜Best Whisky In The World’ by Whisky Magazine last year, Cutty Sark 25yo is priced at £69.99 (US$130). It costs £108 (US$200) on the high street. Wine and Champagne are offered at -20% off high street prices. A collect-on-return service is also provided for this category.
Burberry, Gucci, Ted Baker and Guess: Burberry and Guess sunglasses are now available at Bristol, with the latter excusive to travel retail. Ted Baker leisurewear and accessories are also available. The opening offer features two-for-three on selected brands. The designer watches range has been extended to include Gucci and DKNY in a dedicated watch and jewellery area.
MORE STORIES ON THE NUANCE GROUP AND BRISTOL INTERNATIONAL AIRPORT
Bristol Airport to double fragrances and cosmetics space amid big retail expansion – 26/03/04
