CANADA. The Nuance Group launched Mike Weir Icewine – the brand owned by Canadian golfer Mike Weir – at Toronto Pearson International Airport this week. The Nuance Group is the first airport retailer in the world to offer the product in its Tax & Duty Free stores, and will be selling it on an exclusive basis for the next six months.
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Canadian golf icon Mike Weir |
The partnership between The Nuance Group and Mike Weir Winery is “a natural fit”, claimed Nuance, as both organisations have a passion for Canada, the Niagara wine region and quality Canadian Icewine, it said.
Sales proceeds from Mike Weir Wines will go towards supporting the Mike Weir Charitable Foundation.
The Nuance Group North America CEO Dick Rendek commented: “To offer a Canadian-made product by an internationally known Canadian professional for a great cause just makes sense. To offer our customer this opportunity in the form of one of the best selling products we have, makes great business sense. Many thanks to Mike Weir Winery and Diageo GTME for the opportunity to be the world’s first airport travel retailer of Mike Weir Icewine. Thank you also to the Greater Toronto Airports Authority for their ongoing support.”
Mike Weir Winery President Barry Katzman said: “When Diageo came to us with the opportunity to sell Mike Weir Icewine in the duty free market, we were very excited about the possibilities. We are proud to have established a new relationship with The Nuance Group which will provide a foundation for future growth of Mike Weir Icewine.”
Mike Weir added: “I am very grateful to be able to be able to come to Toronto Pearson today to help kick off the sale of my Icewine in Nuance’s Tax & Duty Free stores. This is a great showcase for my wine, for Canadian wines in general, and will go a long way in helping my winery and the Mike Weir Foundation which it supports.”
Greater Toronto Airports Authority President and CEO Lloyd McCoomb said: “We are delighted to have the exclusive premiere of Mike Weir Icewine at Toronto Pearson. It supports our shared desire to provide our passengers with the best that Canada has to offer.”
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(Left to right) The Nuance Group Senior Vice Present of Business Development John Menchella; The Nuance Group Vice President of Buying and Operations Andy Rattner; Greater Toronto Airports Authority Chief Marketing & Commercial Officer Pamela Griffith-Jones; Mike Weir; and Greater Toronto Airports Authority President & CEO Lloyd McCoomb |
About Mike Weir Winery
Mike Weir Winery was founded by eight-time PGA Tour champion Mike Weir in 2005 to showcase the world-class wines being made in Ontario’s Niagara Peninsula. Proceeds from the sale of Weir Wines support the Mike Weir Charitable Foundation, which was formed in 2004 by Mike Weir and his wife Bricia to assist children in physical, emotional and financial need.
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