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“This alliance sets the best example of co-operation between airline and airport retailer” |
HONG KONG. Nuance-Watson (HK) is set to join Virgin Atlantic’s Upper Class Suite reward programme, the first time that the UK airline has teamed up with a Hong Kong International Airport retailer in such a scheme.
Between March and December, passengers flying on Virgin Atlantic to Sydney on a round trip Upper Class Suite ticket will be entitled to a HK$2,000 coupon to shop in an array of airport outlets operated by Nuance-Watson (HK). These include The Atrium, The Plaza, Temptation Duty Free, Sound & Vision, Bally, Bvlgari, Hugo Boss, Longchamp and Omega.
Nuance-Watson is the only airport retailer involved in the programme. It said: “This alliance sets the best example of co-operation between airline and airport retailer”¦ to offer passengers a total experience starting before their flight.”
The programme will be promoted through an extensive media campaign, including outdoor billboards, MTR trackside billboards, print advertisements and direct communications to Australian member clubs.
MORE STORIES ON NUANCE-WATSON (HK AND SINGAPORE)
Nuance-Watson (HK) seeks buying chief – 30/11/05
Nuance-Watson offers a tempting “˜Rebooster’ at Hong Kong International Airport – 20/09/05
