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Nuance-Watson Asia (Singapore) has opened the first MCM stand-alone boutique at Changi Airport, in Terminal 2 |
SINGAPORE. Nuance-Watson Asia (Singapore) has opened the first MCM stand-alone boutique at Changi Airport. The 46sq m store is located at the Departure South Transit Lounge in Terminal 2.
“The MCM brand has made a major comeback in the premium accessories market and is now one of Asia’s hottest brands,” the Singapore travel retailer said. “Taking inspiration from its decades-old German heritage, the brand stands for superior quality leather travel goods plus stylish and functional pieces including handbags, small leather goods and luggage.”
Nuance-Watson Asia (Singapore) Head of Business Development Jorge Rodriguez commented: “It’s certainly a pleasure to open the first store for MCM in Changi Airport. A great store design, coupled with a very exciting product range, are the right combination for a brand to take off in Changi. We look forward to future shop openings in the near future.”
Nuance-Watson General Merchandise Merchandising Manager Wong Yu Chun added: “We’re extremely delighted to kick off MCM’s first boutique in Changi Airport as well as in Singapore. The brand is fun, modern, with a style for everyone. Leveraging on its current popularity around Asia, we believe that MCM will be well received in Changi Airport’s diverse environment.”
Versatile styles to suit every need
A long-time favourite of international royalty, celebrities and VIPs, MCM has regained its brand supremacy of 20 years ago by drawing on its tradition of prestige and quality, using the creative vision of top fashion designers and artists, including Michael Michalsky, Richard Woods and Craig Redman to reinvent with modern, young and innovative designs aimed at cosmopolitan and professional men and women on the move.
MCM has boutiques in cities such as Athens, Beijing, Berlin, Dusseldorf, London, New York, Seoul, Shanghai and is soon to open in Hong Kong. The brand is also sold by prestigious retailers in key markets including the US, UK, Dubai, Italy, Russia and Germany.
Created for 21st century travellers, MCM incorporates clever designs with durable materials, aiming to deliver versatile styles to suit every need. Bag styles run from classic black and tan to statement-making models in strong colours. The brand offers sophisticated handbags, practical and stylish luggage, functional business bags, soft and trendy small leathergoods, all crafted from materials such as leather, fabric and exotic skins.
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The 46sq m store offers sophisticated handbags, practical and stylish luggage, business bags and small leathergoods |
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The store’s golden curtain (above left) is made up of the same MCM brand name plates that appear on its signature bags |
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