 |
Mac makes its debut: the iconic makeup brand opens for business at Hong Kong International Airport |
HONG KONG. Nuance-Watson (HK) has joined forces with leading professional make-up brand MAC to launch the first MAC boutique at Hong Kong International Airport (HKIA).
The 35sq m store features 600 skus of colour cosmetics, the largest collection available under a single brand concept at HKIA. It lies in a stand-alone location next to the Temptation mega-beauty store in HKIA’s East Hall. Nuance-Watson (HK) said the MAC boutique would benefit from high profile passenger movement because of its adjacency to the Temptation outlet.
Alessandra Piovesana, Managing Director of Nuance-Watson (HK) said: “We are proud to introduce MAC to travellers at HKIA. The new boutique is the latest in a long line of genuinely ground-breaking new additions we have brought to the airport. This opening also perfectly underlines our commitment to constantly upgrade and refresh the already extensive beauty brand portfolio which we now offer.”
 |
The store carries an impressive range of 600 colour cosmetics skus |
She added: “While skincare has always been a strong seller across Asia and at HKIA, customers who already enjoy perfect skin will naturally be eager to sample colours that will further enhance their attractiveness. With its internationally-renowned professional and specialised image in coloured cosmetics, MAC will ensure we can present a strong statement of the expanded offering to our customers in this area. Ultimately, the MAC opening will play an important role in helping to fully maximise growth potential within this segment by complementing our already strong skincare and fragrance collections.”
Estée Lauder Travel Retailing Asia Pacific Vice President/General Manager Stefan Herzog added: “We are delighted that MAC Cosmetics will be available to consumers travelling through Hong Kong International Airport. It has been a pleasure to work with Nuance-Watson (HK), one of the most innovative retailers in the industry, to bring this project to fruition.
“MAC is a perfect fit with Hong Kong International Airport’s philosophy and the availability of legendary professional makeup artistry, variety of products and colour collections on offer will surely raise the bar in the already high standard of cosmetic brands offered in the airport.
“This store will allow MAC to display the creative makeup artistry, theatre and the magnetism which attracts consumers to this brand wherever it is launched. Dedicated fully to the art of self-decoration and the realisation of the individual, the MAC attitude is expressed by its makeup artists, seen and felt in stores internationally and we are thrilled that this makeup brand, one of the hottest in the world, will now be available at this airport where it will be enjoyed by existing MAC fans and future MAC enthusiasts alike.”
 |
Becoming a ‘mega star’: The chic MAC boutique is staffed by a team of professional makeup artists |
Illuminated by two eye-catching white-coloured ceiling light bars and rails of spotlights, the newly opened MAC boutique’s design closely resembles a high-class make-up studio, said Nuance-Watson.
“Once inside, customers are transported to a stage where they can transform themselves into “mega stars” while indulging in MAC’s wealth of impossibly colourful choices,” said the retailer. “The studio ambience is further reinforced by the installation of a full height illuminated dressing table and a Director’s chair.”
The boutique offers a broad range of colour make-up choices plus accessories and travel retail sets such as Lip & Eye palettes. In keeping with MAC’s global social initiative programmes, the new outlet also offers VIVA Glam products, all sales proceeds from which enable the MAC AIDS Fund to help those living with HIV or AIDS.
[comments]
Your post will appear – once approved – in
The Moodie Forum on our home page
MORE STORIES ON NUANCE-WATSON (HONG KONG)
Nuance-Watson (HK) to open pioneering Giorgio Armani airport beauty boutique – 15/01/08
Nuance-Watson reports “astonishing” first year for La Prairie beauty centre partnership – 14/01/08
