HONG KONG. Nuance-Watson (Hong Kong) has launched the Nespresso coffee-making brand and accessories at its Fortress electronics stores at Hong Kong International Airport, in what it describes as a first for Asia travel retail.
The Nespresso collection includes a milk frother and five coffee machines from the Essenza, Citiz and Le Cube collections.
To back the launch, a coffee specialist is available in store to provide expert coffee knowledge and advice on Nespresso coffee varieties, machines and accessories. This is complemented with free coffee tasting. Customers who buy a Nespresso coffee machine will also receive samples of coffee from the Nespresso range.
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Nespresso makes its debut in Asian travel retail with Nuance-Watson (Hong Kong) |
Nuance-Watson (HK) said: “The Nespresso coffee concept is very much sought after by coffee makers and modern consumers. Nuance-Watson (HK) strategically launched this concept in Fortress, capitalising on its location in landside departure hall to satisfy a broad range of customers, including departing passengers, meeters and greeters, as well as the airport community.”
Nuance-Watson (HK) has been operating Fortress at HKIA since 1998. In 2009, Nuance-Watson (HK) renewed its speciality retail licence at the location and launched a new 70sq m Fortress store in February this year.
