SINGAPORE. Nuance-Watson (Singapore) has introduced the prestige skincare and cosmetics brand SK-II (pictured) at Singapore Changi Airport.
SK-II, a division of Procter & Gamble International Operations, is fast achieving cult status in Asia, becoming the leading brand in each retail outlet it is sold at, Nuance-Watson said.
According to a market analysis by the Association of Perfumes and Cosmetics Distributors (APCD) compiled by Ernst & Young, SK-II in 2003 was the “number one prestige skincare & cosmetics brand in Singapore”.
The retailer said that Changi had been chosen to launch SK-II’s travel retail presence in Southeast Asia as a result of the airport’s innovative and aggressive marketing strategies. Nuance-Watson (Singapore) has been running the concession at Changi since 2001 and its open plan outlet in terminal two (pictured, below) – Asia Pacific’s largest airport perfumes & cosmetics store – opened in August 2003 is arguably the most acclaimed in Asia Pacific.
Procter & Gamble AAI (ASEAN, Australasia & India) president Chip Bergh said: “We are confident that SK-II’s partnership with Changi Airport and Nuance-Watson will allow us to offer travellers the exclusive SK-II product and service that have made SK-II the number one prestige skincare brand in Singapore.”
Nuance-Watson (Singapore) executive general manager Ken Tse said: “Nuance-Watson (Singapore’s) perfumes & cosmetics division has seen double digit growth for the first quarter of this year despite a passenger growth of only +1.8% at Changi. We will continue to introduce prestigious and popular perfumes and cosmetics to retain a competitive edge over all other retailers around the region.”
Director-General of the Civil Aviation Authority of Singapore (CAAS) Wong Woon Liong added: “We are glad that Nuance-Watson has put Changi on the map as the first Southeast Asian airport to launch SK-II. It is indeed our desire to work with Nuance-Watson to introduce more of such firsts at Changi. This shared vision to offer the best for our customers will surely serve to reinforce Changi Airport’s position as an aviation hub.”
Note:Nuance-Watson (Singapore) is a joint venture of The Nuance Group, the world’s largest airport travel retailer and AS Watson, one of the five core divisions of Hutchison Whampoa Limited (HWL), one of Hong Kong’s largest conglomerates. Nuance-Watson’s and Nuance’s Asia Pacific beauty operations are profiled in the latest issue of The Moodie Report print edition, out this month.
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