HONG KONG. Nuance-Watson (HK) recently launched a marketing and retail campaign called “˜Buy at Hong Kong International Airport (HKIA)’ which will run until 3 June.
The campaign kicked off on 26 April with exclusive shopping privileges across the retailer’s anchor outlets, including The Atrium and The Plaza department stores, Bally, Hugo Boss and Pal Zileri boutiques, as well as Temptation Duty Free beauty stores.
Customers who purchased newly arrived fashion items at the department stores and selected boutiques were offered a cash rebate offer, while those buying high-end watches were rewarded with a gift of Giorgio Fedon 1919’s signature, Italian-made card case.
To make the “˜Buy at HKIA’ campaign even more enticing for shoppers who might otherwise have taken their dollars downtown, Nuance-Watson (HK) undertook a concurrent joint promotion with the Airport Express Line (AEL). This promotion offered AEL pre-packaged group ticket buyers the chance to redeem a free gift at Temptation Duty Free stores plus a chance to enter a lucky draw with the grand prize of a free holiday trip from Priceline.
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The “˜Buy at HKIA’ campaign offers shopping privileges across Nuance-Watson’s anchor outlets, including The Atrium and The Plaza department stores, Bally, Hugo Boss and Pal Zileri boutiques, as well as Temptation Duty Free beauty stores |
Nuance-Watson Asia Regional Managing Director Alessandra Piovesana said: “As airports across Asia and around the world have become increasingly competitive, we work extra hard to add value and promote HKIA as the first port of call for airport shoppers vs domestic retail and other airports in the region, especially during each new arrival season. To this end, my Nuance-Watson (HK) colleagues and I have always gone the extra mile to benefit passengers at HKIA with a greater variety of choices, irresistible offers and a truly exceptional level of service to invigorate the shopping mood and consumer interest within the airport mall, and more importantly, shoppers’ propensity to spend.
“Our aim is to contribute in promoting HKIA as the preferred destination among airport shoppers to look for and buy newly arrived merchandise. I think customers visiting us this spring will agree that the end result of our efforts is an unparalleled quality and choice raising customer’s satisfaction as simply second to none,” she said.
Nuance-Watson (HK) General Managers Lay Leng Tan and Clarice Au added: “In attempting to increase our overall airport retail revenues through innovative promotional activities, we have always supported – and will always support – HKIA’s efforts to optimise the airport shopping experience for travellers.
“At the end of the day, everything we do is designed to continually enhance passengers’ enjoyment of HKIA’s retail environment. If we succeed in enriching customers’ each and every journey, we will not only benefit our revenue streams. We will take giant steps forward in reinforcing HKIA’s standing as Asia’s finest travel hub.”
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