SINGAPORE. Nuance-Watson (Singapore) has been awarded the three-year concession to operate a Samsonite store on the Mezzanine level of Singapore Changi Airport’s new Terminal Three, which opens on 9 January 2008.
The 56sq m shop expands the range of concepts operated by Nuance-Watson (Singapore) at Changi. This will be the fifth concession won by the retailer this year, including the flagship Perfumes & Cosmetics contract, which it retained ahead of stiff competition.
Samsonite is a worldwide leader in premium travel bags, luggage and accessories. The company said the new partnership with Nuance-Watson will support its strategy of focusing on premium retail channels inhabited by influential consumers.
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Ken Tse: “We are delighted to partner Samsonite to operate their first stand-alone store at Changi” |
The new store will elevate the creative direction, range of products, marketing communications and stores of the brand globally, Samsonite said.
“Samsonite is reconnecting with consumers on an emotional level by engaging their senses through our products and retail environments,” said CEO Marcello Bottoli. “Likewise, the new brand tagline – “˜Life’s a Journey’ – embodies Samsonite’s transformation and future, symbolizing the role the brand has in the multi-faceted lives of travellers today. Our new Samsonite store, in addition to our products, will deliver on this message.”
Nuance-Watson Singapore Managing Director Ken Tse said: “Samsonite is a world-renowned brand, reputed for its superior travel products. We are delighted to partner Samsonite to operate their first stand-alone store at Changi, allowing us to bring yet another exciting shopping experience for travellers at the new airport terminal.”
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