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bon genre is the third and final fragrance in the BCBGMAXAZRIA fragrance collection |
Nuance-Watson Singapore has launched the new BCBGMAXAZRIA bon genre fragrance in its Perfumes & Cosmetics stores at Changi Airport. According to the travel retailer, bon genre is not available in domestic markets or in other Asia Pacific airports.
bon genre is the third and final fragrance in the BCBGMAXAZRIA fragrance collection, following bon chic which was launched in 2012 and the signature BCBGMAXAZRIA launched in 2011. The fragrances have been developed by the BCBGMAXAZRIA Group in partnership with Elizabeth Arden.
Described as “a seductive scent with an alluring air of mystery and a kick of attitude for today’s confident, sophisticated woman”, BCBGMAXAZRIA bon genre contains notes of lychee, red berries, bergamot and black pepper Orpur.
The fragrance packaging mirrors the shape of the signature BCBGMAXAZRIA fragrance collection style, with hourglass curves and the brand’s iconic butterfly logo transformed into a blooming flower on the cap.
Nuance-Watson Singapore Head of Merchandising and Marketing Chillie Por said: “Nuance-Watson is pleased to once again offer an exclusive fragrance to our customers. Following the success of [the collection’s] previous launches, we are certain our customers will love the latest addition to the BCBGMAXAZRIA scent collection, BCBGMAXAZRIA bon genre.
“We are also happy to be able to stay true to our promise when it comes to offering the best and the most exclusive beauty products to our customers.”
The fragrance is available at all Perfumes & Cosmetics stores at Changi Airport. Retail prices for September and October 2013 (excluding Goods and Services Tax) are S$78 (US$62) for the 50ml and S$108 (US$86) for the 100ml.
