Nuwave Channel Partners is set to highlight its in-house Bitmore range at next month’s TFWA World Exhibition (Blue Village F6).
The travel and technology product manufacturer and distributor – a first-time exhibitor at the Cannes event – will introduce new products and underline the Bitmore brand’s focus on sustainability.
As reported, Nuwave revealed its plans to end plastic waste and to highlight sustainability through the Bitmore brand last year. A key feature, according to Nuwave, is the brand’s use of recycled plastic and reclaimed wheat straw as base materials. In addition, Bitmore products come with biodegradable packaging and use environmentally friendly water-based inks.
The 100% recycled plastic range offers over 25 products including powerbanks, QI chargers, headphones, speakers, cables and wellness and travel accessories. Many of these products are available in a range of colours.
Nuwave Channel Partners CEO Hoj Parmar said: “Research has shown that the general consensus of travelling consumers is that they would make a conscious decision to favour products or brands with sustainable aspects. That is whether it is reducing the use of plastic and other environmentally-unfriendly substances in the manufacture of products or using recycled materials for packaging.
“It’s with this in mind that we continue to develop products, including our recycled plastic Bitmore ranges, under our ‘eco:sense’ banner, and pursue a wide range of other sustainability goals within our business.”
Parmar said Nuwave aims to offer consumers a choice of products that can “help them to minimise their individual carbon footprints”.
“That is a very important focus for us at Nuwave Channel Partners, and we hope it resonates with potential retailers and airlines who share the same goals.”
Nuwave was recently certified with the RSC standard, which is proof that the company has a regular and fully audited trail to prove that the plastics it uses are 100% recycled.
The company has also achieved accreditation to the CSR-A Silver Standard. Nuwave pointed out that the accreditation is a testimony of excellence in social responsibility and “helps Nuwave to integrate social, environmental, ethical, human rights and consumer concerns into its business operations and strategy”.
The TripClip Travel Pro, invented by Joe Shortt and manufactured and distributed in travel retail by Nuwave, will also be featured during the TFWA event.
TripClip allows its travelling user to attach their smartphone or tablet to the seat in front of them at eye level, enabling easy viewing of material on the device.
Parmar noted that products from Nuwave’s portfolio were listed on over 50 international airlines before the COVID-19 pandemic.
“As the air travel market picks up, many of these clients are coming back onboard, including some of the world’s biggest airlines,” he said.
Parmar added that the TripClip was a top-seller inflight for Ryanair in recent months and believes the environmental credentials of Bitmore 100% recycled plastics products will be a catalyst for building up that airline business once again.
He said Nuwave is in discussions with several major travel retailers, in Europe, Asia Pacific, the Middle East and the Americas, with the aim of extending Bitmore’s footprint to airport stores.
Looking forward to the Cannes event, Parmar said: “Given the exhaustive safety protocols in place, there is no reason why this kind of show cannot go ahead, just as long as people are able to travel.
“Virtual events are great in many ways, but there is no substitute for that face-to-face meeting; that opportunity for potential customers to see your product ranges in person. We’ve simply got to get back to normality in my opinion, life has to go on. We can’t be kept wrapped up in these cocoons and bubbles forever.
“It has long been an ambition of mine for Nuwave to have its own dedicated exhibition space at the TFWA World Exhibition, so I’m very proud that we have a presence at the event in October, even in a year when pandemic issues are sure to affect attendance levels.”
