French cosmeceutical company Nuxe has undertaken a series of high-impact activations at European airports over the festive period, featuring Advent calendars, Christmas sets and best sellers.
The programme began with Lagardère Travel Retail at selected French airports with an on-counter display highlighting a selection of best-selling Huile Prodigieuse products. This was supported by a deluxe pouch as a GWP when buying at least two Nuxe products.
Nuxe gondola heads at Paris Charles de Gaulle Airport were redesigned to include the snowball motif in the visual promoting the brand’s tester while it also brought Christmas decorations to its beauty station at Brussels Airport.
At Frankfurt Airport, Nuxe extended its podium to include a Christmas campaign until the beginning of January and took advantage of this space to highlight its Advent calendars and special Christmas sets plus best sellers.
For the first time, Nuxe promoted its end-of-year campaign with podiums at Alicante, Malaga and Milan Linate airports as well at Madrid T4.
Also for the first time, Nuxe installed a podium at Barcelona Airport where it created an evocative Christmas atmosphere with gift-wrapped props and a Christmas ball containing a Huile Prodigieuse product. Staff also supported the campaign by entertaining travellers with gifts and prizes. If three products are aligned in a small scratch card, the passenger wins a sample of pre-wash and shampoo from the Hair Prodigieux range.
Nuxe Global Travel Retail Marketing Manager Ombeline Forbin said: “Our Christmas activations mark the high point of our in-store activity this year, creating a level of customer impact that we have never previously achieved to celebrate this festive season. This programme of activations has also given us our most extended run of Christmas support for Nuxe; some of these implementations began in November and some will also run through to the end of January.
“Passengers are enjoying the retailtainment, it is quick and simple to engage with and we know that our GWP is so effective that we offer it as part of all our Christmas activations.” ✈
