French natural cosmeceutical brand Laboratoire Nuxe has launched its debut haircare collection in global travel retail.
The Hair Prodigieux range is centred on a major formulation innovation, fermented pink camellia oil, which draws on Laboratoire Nuxe’s 30-year expertise in botanical oils.
For the first time, Nuxe is leveraging the full potential of camellia oil, unleashed through fermentation, in haircare.
Nuxe’s debut haircare range, described as the ‘new-generation haircare ritual’, offers a complete four-step routine that nourishes, repairs and beautifies.
According to Nuxe, Hair Prodigieux is reinventing the category with the addition of a nourishing step before shampooing. This comprises the use of a Pre-Shampooing Nourishing Mask, which contains a high concentration of botanical oils and is inspired by the scent of Nuxe’s hero Huile Prodigieuse Dry Oil.
This is followed by cleansing using the High Shine Shampoo, made with 98% natural-origin ingredients and containing 0% sulphate silicone. The shampoo is housed in a 200ml eco-designed tube, which represents a -25% reduction in plastic compared to its traditional counterparts.
The shampoo gently removes impurities and serves as a sulphate-free botanical cleansing base. It contains natural-origin surfactants that cleanse effectively, combined with pink camellia oil to give the hair a silky, shiny finish.
The third step is the High Shine Conditioner, formulated with 0% silicone and infused with pink camellia oil. The conditioner is made with Panthenol (Provitamin B5), which makes hair softer and more radiant. It is housed in an eco-design tube that represents a -25% reduction in plastic compared to its traditional packaging.
The last step is the Hair Prodigieux Intense Nourishing Leave-In Cream, a repairing concentrate with fermented pink camellia oil and quinoa extract. One small drop of the leave-in product is all that is needed to infuse the hair with brilliant shine. It also protects the hair from heat and helps with styling.
All four steps in the Hair Prodigieux ritual are vegan compliant*, silicone free and formulated according to Laboratoire Nuxe’s Clean Charter**.
Nuxe Head of Travel Retail Caroline Goix commented: “Your hair is an important part of your look, a powerful and beautiful asset that expresses your personality. As a symbol of confidence, your hair demands absolute effectiveness. Our Hair Prodigieux four-step routine is our response to that demand for absolute effectiveness.
“As a pioneer in ‘French pharmacy’ beauty, Nuxe’s approach is underpinned by research and development in natural cosmetology and botanical oils. The products are developed using powerful natural ingredients, according to a strict formulation charter and are tested under dermatological supervision.
“All this skill and experience, and our commitment to natural cosmetology, have been used to develop the unique formulations created for our four new hair care products.”
The Hair Prodigieux range is available now in global travel retail. ✈
* Vegan formulas without ingredients or derivatives of animal origin
** Clean formula according to NUXE: more information on nuxe.com
