French natural cosmetics brand Nuxe has partnered with Dufry to increase its travel retail footprint in the Middle East & Africa.
The brand recently opened spaces at both Marrakech and Cairo airports and a further store is scheduled to open at Casablanca Airport in September.
The new spaces feature key products from Nuxe’s range, including its signature Huile Prodigieuse, a multi-purpose dry oil; the Honey line for dry and sensitive skin, Nuxe body range and Nuxe sun range plus travel retail-exclusive sets.
Nuxe is present in 190 points-of-sale in travel retail (airports, ferries, border shops) and on 60 airlines, in 32 countries. The brand, whose core business (both domestic and travel retail) is in Europe, said it will partner with Dufry for further openings in coming months in Italy, Spain and Portugal.
During the first semester of 2017, Nuxe opened 30 doors: 26 in Europe, one in the Middle East and three in Northern Africa. The brand said this year it will focus on developing the Middle East & Africa.
