French natural cosmeceutical brand Nuxe has revamped its travel retail-exclusive offer. Developments include a refreshed pack design with enhanced sustainability alongside new and updated gift sets.
The Nuxe Huile Prodigieuse Duo – along with the four Fragrant Travel, Sunny Travel, Travel Beautiful and Travel Essentials Nuxe Travel Pouches – sport a refreshed outer pack design. The pouches feature more sustainable packaging materials, comprising 26% linen and 74% recycled plastic.
The new packaging significantly reduces plastic usage, with the original front-of-pack transparent plastic window replaced by a linen ‘mosquito net’ fabric, allowing customers to view the products inside while reducing each pouch’s environmental impact.
Nuxe’s commitment to sustainability extends to the product description leaflet, now printed on recycled paper, replacing the previous back-of-pack cardboard information.
Nuxe has updated the My Anti-Aging Program travel retail exclusive set. The original products have been replaced with the Nuxuriance Ultra Range: Global Anti-Aging Day Cream 50ml, Global Anti-Aging Night Cream 50ml and Targeted Eye & Lip Contour Cream 15ml.
Nuxe has also introduced a travel retail-exclusive duo of Nuxe Super Serum (10) 30ml. The age-defying concentrate is renowned for its potent formulation, which addresses all signs of ageing in the skin.
Nuxe Global Travel Retail Manager Caroline Goix commented: “Our travel retail exclusives have played a significant role in attracting travellers to our range of products.
“This update keeps pace with our latest new formulations and products, ensuring that travellers can now access our very latest anti-ageing skincare formulation, our Nuxuriance Ultra Range, in an exclusive three-product pack as well as a duo of Super Serum (10).”
Nuxe continues to target customers throughout their journey in duty-free stores, aiming for maximum visibility through secondary exposure in specific high-traffic touchpoints. According to the brand, it is particularly strong in the ‘Beauty To Go’ category, where it has expanded its range availability.
In 2024, Nuxe launched the Mini Shampoo 50ml and the Mini Sun Spray, sold exclusively at Lagardère stores, to capitalise its popularity in the Beauty To Go space. ✈
