Natural skincare brand Nuxe has outlined its wide-ranging sustainability commitments to responsible sourcing, formulation and packaging across its global operations.
Sustainability has underpinned Nuxe’s brand philosophy since its founding in 1991. The company has consistently prioritised natural-origin ingredients and minimised its packaging’s environmental impact.
The brand has eliminated polyethylene and polypropylene microbeads from exfoliating and rinse-off products, replacing them with biodegradable alternatives such as rice powder, bamboo powder and apricot kernel powder.
In addition, Nuxe Sun sunscreens are tested on the algae and bacteria representative of marine life to ensure they do not disrupt aquatic ecosystems.
By 2025, Nuxe aims to make approximately 90% of its ingredient portfolio traceable, with a long-term goal of achieving 100% traceability. The company’s R&D team introduced the Ingredient and Formulation Charters in 2018, ensuring that suppliers align with its Ethical Charter for Responsible Purchasing and Partnerships. Supplier performance is also monitored via independent assessments from EcoVadis.
Currently, 90% of Nuxe packaging is manufactured in Europe to reduce transport-related emissions, with an ambition to achieve 100% recyclable packaging by 2030.
Examples of Nuxe’s eco-design philosophy can be seen across the portfolio. Huile Prodigieuse has been offered in a recyclable glass bottle since its 1991 launch, while the Rêve de Miel lip balm is packaged in a recyclable glass jar.
The brand continues to eliminate unnecessary components with every new product launch. This includes eliminating cello-wrap and shrink bands on product pumps in favour of adopting slim caps and minimal tube designs.
The latest travel retail-exclusive pouch was developed with sustainable materials, including responsibly sourced cardboard and linings made from 100% recycled cotton gauze and non-woven polyester fabrics.
Nuxe participates in several cross-industry sustainability platforms. These include co-founding the TRASCE Consortium (Traceability Alliance for Sustainable Cosmetics) in 2023, alongside 14 other companies. The initiative seeks to build end-to-end transparency across cosmetics supply chains.
Nuxe is also a member of the EcoBeautyScore Consortium, which evaluates the environmental impact of cosmetic formulas; and the Pulp In Action consortium, which explores cellulose-based alternatives to plastic packaging.
Nuxe describes its sustainability strategy not as a campaign, but as a long-term, integrated corporate priority that informs all product decisions from ingredient sourcing to final packaging.
Summing up Nuxe’s commitments, Founder & President Aliza Jabès said: “Today, more than ever, I am convinced that beauty and environmental challenges must go hand in hand. My vision is that we can bring daily joy through our skincare while making a positive impact on the planet.”
Nuxe International General Manager Fabienne Bravard added, “The international distribution of our brand across all the major travel retail channels gives us an audience of tens of millions of international travellers who are highly discerning shoppers that increasingly demand brands with a genuine commitment to environmental responsibility.
“As a force for enhancing a positive corporate reputation, travel retail is a major platform for Nuxe to be seen and recognised as one of those brands.” ✈
