Austrian fashion jewellery brand Oliver Weber has launched a Peace and Love Collection, with all profits going to charities supporting vulnerable children.
The new line, which is part of the brand’s Spirits 2023 range, was featured at this month’s TFWA World Exhibition in Cannes.
Oliver Weber Managing Director Lidia Weber said the Peace and Love range underlines the brand’s strong social commitments and belief that “in times of need, it is important not to close your eyes”.
The collection, which includes necklaces, pendants, bracelets, earrings and rings, “represents nothing more and nothing less than the message Oliver Weber wishes to convey: peace and love”.
Founder Oliver Weber added: “War and turmoil in our world concern us all, even when our own country is not directly affected. We want to set an example dedicated to peace and love.
“Jewels may not bring peace, but they can make a statement and subtly point people in the right direction” – Oliver Weber Founder Oliver Weber
“All profits from the sale of the Peace & Love jewellery will be donated to causes supporting and protecting children living in countries of war and conflict.
“In times of need, it is important not to close your eyes. I am glad that we, as a company, can contribute to improving the general situation that our customers also have the opportunity to make a difference with their purchase.
“Jewels may not bring peace, but they can make a statement and subtly point people in the right direction.”
At Cannes, Oliver Weber also highlighted new self-service spinning sales units, designed to maximise sales in minimal floor space.
