OPI has created six limited-edition nail lacquers, and a new Liquid Sandâ„¢ shade, to celebrate the launch of Disney’s new Oz The Great and Powerful film, which opens in US theatres on 8 March.
“OPI is very excited to take this fantastical journey with Disney,” noted Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the whimsy seen in the film, from glittery shades packed with white, gold and silvery iridescent confetti – Lights of Emerald City, When Monkeys Fly! and Which is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and I Theodora You.
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OPI’s new limited-edtion SoftShades collection, inspired by Oz The Great and Powerful |
“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle,” added Weiss-Fischmann. “This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz, and is sure to make a bold statement this spring.”
Featuring a mix of soft crème and warm glitter shades, the line is said to be ideal for layering to create rich, complex looks.
As with all OPI nail lacquers, the shades inspired by Oz The Great and Powerful contain no DBP, Toluene or Formaldehyde, and feature OPI’s exclusive ProWideâ„¢ Brush for easy application
OPI’s long history with the entertainment industry started with its partnership with Legally Blonde. Since then, OPI has produced limited-edition collections for films such as Sony Pictures’ Burlesque, Disney’s The Muppets, Dreamworks Animation’s Shrek: Forever After, Disney’s Alice in Wonderland, Disney and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides, and Sony Pictures’ The Amazing Spider-Man.
In 2012, the brand created a high-profile, limited-edition Skyfall collection, to coincide with Eon Production’s latest James Bond instalment.
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