GERMANY. Opti 2020, the annual trade show for optics and design, which takes place in Munich, Germany from 10 January, will highlight the role of influencers in the eyewear industry.
The three-day event (10-12 January) has attracted over 770 exhibitors. Trade show sessions include ‘How to leave your competitors trailing on Google’, a consideration of tradition versus innovation and a Trendtalk discussion for bloggers.
The event is expected to attract over 200 lifestyle and eyewear influencers from Germany, France, UK, Italy, Latvia, Lithuania, the Netherlands, Austria, Poland and Spain and includes a Blogger Spectacle award.
Opti 2020 organisers said: “Products must tell a story if they are to leave a lasting impression. The digital opinion leaders of social media show every day how creativity, passion, and authenticity can be used to make fans and followers enthusiastic about new products.
“With their more than 320,000 followers and reaching more than one million readers, bloggers have become a key multiplier for Opti.”
