SWITZERLAND. Kraft Foods World Travel Retail (KFWTR) has added the Oreo brand to its portfolio for the upcoming TFWA World Exhibition, along with new products from Toblerone, Cadbury and Milka (Stand number: Riviera Village RG5).
“The TFWA World Exhibition has always been the ideal launch platform for our new concepts, and following our integration with Cadbury, this year we come to Cannes with a stronger than ever portfolio in all the key confectionery segments – chocolate, gum and candy,” said KFWTR Managing Director Andreas Fehr.
“In addition, we are looking forward to tapping into the highly incremental potential of the biscuit category with six exciting creations from Oreo,” he added.
“With such a strong and exciting portfolio of brands to play with, our novelties for this year’s Cannes show are truly world-class,” KFWTR Marketing Manager Natalia Sanz said. “From sophisticated gifts through to fun-to-share pouches, we are bringing excitement and increased variety to the food category.”
OREO MAKES TRAVEL RETAIL DEBUT
Oreo will make its debut in travel retail with a range of six novelties – presented in our unique Moodie Magnifier below – aimed at driving incremental sales in an underdeveloped category: biscuits.
Consumer research has revealed a high level of Oreo brand awareness among international travellers. This, combined with a product range that covers segments from snacking to gifting, “points the way to future travel retail success”, underlined KFWTR.
Targeting the premium gifting segment, the Oreo Tin is a giant Oreo-shaped biscuit tin filled with separately packed Oreo cookies.
For more informal gifting, the Oreo Chocolate Gift presents a high quality box of Oreo cookies covered with milk chocolate, while Oreo Travel Pack serves up two flavours of Oreo in a suitcase-shaped box.
With a focus on snacking and sharing, the Mini Oreo Sharing Pouch delivers 10 individual mini Oreo bags in a convenient travel pouch, while Mini Oreo Canister offers bite-sized cookies in a cup-shaped snack pack.
Finally, the Oreo Snack Bag presents nine individually wrapped sachets containing two Oreos each in a hanging bag format.
TOBLERONE
In 2012, Toblerone will target both the formal gifting and snacking sharing segments of the market with two new offers.
The Toblerone Variety Gift Box brings together four flavours: milk, white, dark, and “˜Snowtop’, a new milk-white chocolate combination that is claimed to be previously unavailable in the travel retail channel. Individually wrapped Toblerone peaks are presented in a signature gold triangular gift box.
Building on the success of the previously released Toblerone Milk Minis Pouch and the Mix Pack, Toblerone has introduced Toblerone White Minis Pouch, offering one of the brand’s most popular flavours in a snack-size format.
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(Left) The Toblerone Variety Gift Box brings together four flavours: milk, white, dark, and “˜Snowtop’; (Right) The Toblerone White Minis Pouch offers one of the brand’s most popular flavours in a snack-size format | |
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(Left) The packaging of the Cadbury Chunk Box is modelled on a chunk of Cadbury’s Milk Chocolate; (Right) Cadbury Travel Mix presents six Cadbury favourites – Dairy Milk, Caramel, Twirl, Fudge, Eclairs and Twist – in bite-sized pieces | |
CADBURY
Cadbury is also focusing on the gifting sector with two new offers.
The Cadbury Chunk Box offers 26 individually wrapped pieces of Cadbury Dairy Milk Chocolate in a gift box modelled on a chunk of Cadbury’s Milk Chocolate.
In addition, the new Cadbury Travel Mix presents a selection of six Cadbury favourites – Dairy Milk, Caramel, Twirl, Fudge, Eclairs and Twist – in bite-sized pieces. The box packaging is designed with an exclusive travel theme.
MILKA
Milka is now available in two new flavours and textures.
Milka Popcorn answers demand for tablets of lighter, crispier chocolate by combining slightly salted popcorn with Alpine milk chocolate, said Kraft.
Also new to the channel is the Milka Crispello Pouch offering individually wrapped pieces of chocolate-covered wafer filled with a smooth milk chocolate cream. It is presented in a convenient pouch format.
CÔTE D’OR
The introduction of Côte d’Or Finest Milk Chocolate Miniature extends the brand’s current bestseller, Côte d’Or Finest Selection Miniature, to a new pure milk chocolate offer.
This latest addition to the portfolio offers individually wrapped mignonnettes of Belgian milk chocolate in a travel exclusive gift box. KFWTR believes that this is “another strong entry” in the informal gifting segment.
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(Left) Milka Popcorn answers the growing demand for tablets of lighter, crispier chocolate; (Right) Milka Crispello Pouch offers individually wrapped pieces of chocolate-covered wafer filled with a smooth milk chocolate cream | |
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(Left) Côte d’Or Finest Milk Chocolate Miniature extends the brand’s current bestseller, Côte d’Or Finest Selection Miniature, to a new milk chocolate offer; (Right) Daim Bars Pouch presents 15 Daim bars in a sharing pouch | |
DAIM
The launch of the Daim Bars Pouch extends the original Daim bar format into the snacking and sharing segment, presenting 15 Daim bars in a convenient sharing pouch.
BASSETT’S
The brand’s travel exclusive boxes are back with a new design for flavours such as Liquorice Allsorts and Winegums. A new “˜travel exclusive Bertie’ icon now takes centre stage on every pack, creating higher on-shelf impact.
In addition, a new hanging bag format has been introduced for Liquorice Allsorts and Winegums – specially designed for cash-till placement to tap into the impulse-driven nature of the candies.
In addition to the abovementioned brands, KFWTR will also present new gifting offers from its leading regional brands Marabou and Twist.
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Bassett’s brings back its travel exclusive boxes in a new design for flavours such as Liquorice Allsorts and Winegums |
