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Origins is poised to introduce its new Smarty Plantsâ„¢ CC SPF 20 Skin complexion corrector 40ml to the travel retail channel. The treatment will be available from August in Europe, the Middle East, Africa and Asia Pacific, in shade Light/Medium.
The product features Intuitive Delivery System technology, which is said to trigger skincare benefits based on environmental cues. Notably, pollution, UV and ozone can activate a variety of skin concerns – including dehydration and loss of elasticity -speeding up the skin’s aging process. Origins aims to address this with a product that intuitively helps turn environmental stressors into skin protection using S.M.A.R.T (Self-Monitoring, Analysis and Reporting) technology.
Developed in the tech industry, the S.M.A.R.T process was designed to study and react to potential software hiccups, leading to devices that are smarter, faster and more efficient than ever before.
Origins’ scientists studied technologies and raw materials for more than ten years, using a S.M.A.R.T approach, to develop an Intuitive Delivery System for Smarty Plantsâ„¢. The formula recognises stimuli, including pollution, UV and ozone, and intuitively responds with time-released protection from age-accelerating skin damage.
More specifically, Smarty Plantsâ„¢ features encapsulated actives that are released based on cues from skin and the environment. External triggers activate mechanisms that release targeted and personalised skincare benefits, according to the brand. The S.M.A.R.T system features three distinct processes that selectively protect, perfect and correct skin.
System One – Protect
The first process, triggered by exposure to UV, ozone and pollution, is claimed to neutralise their skin-damaging effects. Going beyond an SPF, receptor sites on the surface of encapsulated key ingredients react and transform when exposed to specific environmental stressors, Origins claims. When the walls of the capsules rupture, they release age-fighting antioxidants such as green team and vitamins C and E, to block free radicals and help protect the skin.
In addition, algae are simultaneously released to convert oxidative stress from pollution into light hydration. The algae molecule completes free radicals and releases water that lightly moisturises dry skin as a by-product of the process, thereby turning environmental stress into hydration.
System Two – Perfect
The second process is said to perfect the skin’s surface texture with time-released encapsulated Salicylic Acid and Chestnut Extract. These smoothing ingredients are insulated inside a shell that gradually dissolves, allowing skin to acclimatise over time.
System Three – Correct
The third process instantly colour corrects blotchy, uneven skin, Origins maintains. Plant-coated mineral pigments are mechanically released through physical pressure, and adjust to match a wide range of skin tones. The encapsulates release pigments in two intuitive shades, Light/Medium and Medium/Deep, creating uniform colour that adjusts to match every skin tone.
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