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Orla Kiely’s designs are popular among the Japanese because they are fresh, innocent and quirky |
UK. Irish/British fashion and accessories company Orla Kiely is set to exhibit at the TFWA World Exhibition in Cannes for the first time. The brand is exclusively represented in travel retail by Extra-Solutions (Stand number: Red Village M36).
Irish-born Orla Kiely is hugely popular in Japan and has 14 shops in the Japanese domestic market. Expansion is in the pipeline with an additional seven stores opening throughout Asia in 2007. A London flagship shop began trading in September 2005 in the fashionable Covent Garden district.
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Travelling in style: The Orla Kiely brand is sold at London Heathrow T1 and the new Bangkok Airport |
Orla Kiely’s philosophy is: “good design is not over-designed” and “functionality is king”. It was this philosophy that led to the creation of the designer’s first range of signature stem print handbags in the 1990s. The freshness she achieved through her use of colour and pattern created an instant appeal. Over the following decade the bag collection has grown to include a complete ready-to-wear womenswear line, accessories, travel items and homeware.
Orla Kiely clothing
There is an innocent, quirky element to the designs as well as a sophisticated and stylish feel. Individuality and fun are translated into timeless prints and colours. The woven collections have an emphasis on comfort and are cut to suit all shapes and sizes. A menswear knitwear collection was introduced for Autumn/Winter 2006. Jersey items retail from €60 to €150, knitwear ranges from €180 to €500 and woven products €220 to €700.
Orla Kiely accessories
The bags are designed to be as pretty on the inside as the outside. Practicality and detail are key, accompanied by striking imagery. They are aimed at being working accessories as well as collectible design pieces.
Hard-wearing laminate and rubber details mean the bags are durable. Orla Kiely bags are individual and easily spotted. Women’s leathergoods retail from €120 to €250 for the signature laminated canvas ranges, while leather is between €250 and €700. Men’s leathergoods retail from €150 to €500.
Also available is a tableware range, with mugs retailing at €48 for set of four, and a bone china mug at €15.
About Extra-Solutions
Extra-Solutions, founded in 2004, represents, sells and markets fashion items and fine food worldwide. The company, under the direction of Hans Langefeld and Angelika Langefeld, represents the two luxury fashion and accessories labels Orla Kiely and Romeo Gigli in travel retail. The company is the travel retail/duty free worldwide exclusive partner for both brands and also represents the companies in domestic markets in Asia and the Middle East. As well as Orla Kiely and Romeo Gigli, Extra-Solutions represents Strenesse of Germany with fashion and accessories in duty free and travel retail worldwide as well as Asian domestic markets.
For details, contact Extra-Solutions, tel: +49 6027 404 666, fax: +49 6027 99297, or e-mail extra-solutions@gmx.de
