INDIA. Ospree Duty Free has launched a high-profile campaign through a partnership with Indian film production company Zee Studios to promote the movie Fateh at various airport locations.
The film, starring Bollywood stars Sonu Sood and Jacqueline Fernandez, is set for release today (10 January).
The campaign, which kicked off last weekend, will run until 18 January at the travel retailer’s airport stores, including Mumbai, Lucknow, Jaipur, Amritsar and Ahmedabad.
Shoppers can win movie tickets or exclusive Fateh merchandise by spending INR6,500 (US$75) or more during the campaign period.
Ospree Duty Free has designed its shopping floor with impactful displays and immersive visuals to highlight the movie.
Ahead of the film’s release, Sood made a special appearance at Mumbai Airport on 4 January where passengers took selfies, got autographs and had face-to-face interactions with the actor.
Ospree Duty Free CEO Gaurav Singh said: “We are thrilled to partner with Zee Studios and bring the excitement of Fateh to our stores. Sonu Sood’s visit to our Mumbai store added incredible energy to the campaign and created unforgettable memories for our customers.
“This collaboration reflects our ongoing effort to provide unique and memorable experiences for our customers by merging entertainment with travel retail.” ✈
*As reported, the Asia Pacific Travel Retail Association (APTRA) has confirmed details of the second APTRA India Conference to take place in Mumbai on 7-9 April, in collaboration with Ospree Duty Free as host partner.
