INDIA. Ospree Duty Free is running a promotional campaign for the sports drama film Chandu Champion, featuring Bollywood actor Kartik Aaryan, at Mumbai Chhatrapati Shivaji Maharaj International Airport.
The partnership harnesses celebrity marketing by giving travellers an opportunity to interact with Aaryan, alongside exclusive giveaways.
Chandu Champion, which was released on 14 June, is a tale of perseverance and courage. It is based on the life of Murlikant Petkar, India’s first Paralympic gold medalist in freestyle swimming.
Ahead of the film’s release, Aaryan made a special appearance at Ospree Duty Free’s Mumbai Airport store where passengers took selfies, got autographs and had face-to-face interactions with the actor.
Ospree Duty Free has transformed its shopping floor to highlight Chandu Champion, ensuring added visibility through Out of Home advertising.
“We are thrilled to host Kartik Aaryan and promote Chandu Champion at our Mumbai store,” said Ospree Duty Free CEO Avishek Bambii Das.
“This collaboration marks a significant moment for us as we continue to bridge the gap between entertainment and retail. By partnering with such a prominent film, we aim to create unique and fulfilling experiences for our customers.” ✈
