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United’s MileagePlus members are able use their miles for shopping and services through OTG at Newark Terminal C |
USA.In what OTG says is an industry first, the master concessionaire and restaurateur has launched a Miles Shop at United Airlines’ Newark Liberty International Airport. This enables MileagePlus members to use their miles for shopping and services, while members using traditional methods of payment will earn five miles for each dollar they spend.
Products available range from gifts and electronics, including limited edition headphones, suitcases, and signed cookbooks from Alain Ducasse & Elizabeth Falkner, to essentials including travel kits, power adapters, and travel guides. The Miles Shop also offers a range of children’s toys and clothing. Offerings range from as few as 600 miles to 50,000 miles, keeping with United’s focus on providing MileagePlus members varied options for using their miles during the travel experience. The shop is currently open for the holiday travel season.
“The MileagePlus team works each day with a singular mission: to make the world’s best travel loyalty programme more rewarding for our members,” said United Vice President of Loyalty Praveen Sharma. “The Miles Shop at Newark Terminal C is a terrific extension of that mission, as it offers United customers expanded opportunities to earn and use their miles as diverse as our customers are themselves.”
In November 2014, Newark’s Terminal C became the first airport to accept MileagePlus award miles for food & drinks purchases at selected concepts throughout the terminal.
“United has been an instrumental partner in developing innovative ways to expand its MileagePlus program at Terminal C,” said OTG CEO Rick Blatstein. “We’ve received tremendous positive feedback since last November when we introduced the ability for customers to use their MileagePlus miles for meals, and the development of the Miles Shop is a direct result of that unique experience.”
