UAE. Overseas Distribution Company (ODC) is establishing a commercial and logistics office in Dubai, with industry specialist Paul Murray joining next month as CEO Middle East to oversee regional operations.
ODC Commercial Director Manuel Demaerel said: “Dubai’s location is a strategic choice, providing favourable logistics facilities and infrastructure to offer our brand partners efficient distribution and supply chain solutions across the Middle East, Africa and Asia Pacific.
“We are in the process of setting up the legal entity in Dubai and we anticipate completion in the coming months. We look forward to a long and successful collaboration working with Paul in Dubai to offer an extended route to market for our partners.”
ODC works with leading brands across the tobacco, beer, wine & spirits, confectionery, perfume and cosmetics categories.
Murray remarked: “I’m delighted to be joining ODC at this exciting time for the company’s expansion. This will allow us to deliver a platform offering regional and localised distribution solutions to our partner brands bringing them closer to market, reducing both lead times and reaction times to enhance speed and delivery through regional stock holding in Dubai.
“Our key focus will be maintaining our proven world-class speed to market supply chain expertise and providing turnkey solutions to connect our partners with key travel retail customers across the Middle East, Africa and the Asia Pacific region, underpinned by excellent service and quality standards.”
Murray has extensive experience across strategic planning, development and execution of airline and airport businesses in the Middle East – spanning management of 30+ FMCG brand partnerships across multiple duty-free shop operators, alcohol category management for airlines, airport lounges and food & beverage outlets. ✈
