USA. Paradies Lagardère CEO Gregg Paradies today revealed a new partnership with Plaza Premium Group to “elevate the lounge experience in US airports”.
The collaboration involves the Vino Volo wine/bar restaurant concept which the retailer acquired in 2018.
Revealing the initiative during The Moodie Davitt Report’s Airport Food & Beverage (FAB) + Hospitality conference today, Paradies said: “We have some exciting news to break here. Vino Volo, our ‘wine bar oasis’ will be involved in a collaboration with Plaza Premium, which operates 250 lounges across the world.”
Paradies referenced Plaza Premium Group’s Director of Global Brands and Transformation Mei Mei Song, also a speaker at FAB this year, describing her as “a young, brilliant leader”.
He added: “We are very excited about this opportunity to grow the lounge experience in US airports.”
Lagardère Travel Retail Executive Vice President Foodservice Global Mélanie Guilldou, who appeared on stage with Paradies, hinted that the collaboration will eventually extend beyond US airports to the retailer’s wider airport estate.
More will follow on the details of the partnership. ✈
