USA. Paradies Lagardère has opened a new food & beverage concept – Salt & Tide bar – at Myrtle Beach International Airport Concourse A. It is the first opening under a new agreement which will also see the unveiling of a Starbucks coffee shop later this Summer.
Located in what Paradies Lagardère describes as an “under-served area of the airport”, Salt & Tide features beers from popular local breweries including New South Brewing, Tidal Creek Brewhouse and Grand Stand Brewing Company.
An extensive food menu is also available, as well as a cooler offering fresh grab and go items.
Paradies Lagardère President and CEO Gregg Paradies said: “Paradies Lagardère is thrilled to add Myrtle Beach International Airport to our amazing list of airport partners.
“As travel continues to increase across the country, Salt & Tide’s engaging design and authentic local influences will be the beginning of what we know will be a long and successful partnership, which will expand again in just a few weeks with the opening of our first Starbucks.”
Myrtle Beach International Director of Airports Scott Van Moppes said: “We are incredibly excited to launch our newest bar concept at Myrtle Beach International Airport. Keeping in theme with its name, Salt & Tide is a perfect representation of the laid-back, coastal atmosphere travellers enjoy in Myrtle Beach and it is a great place to stop for a drink and relax before your flight.
“We thank our partners at Paradies Lagardère for working to launch this exciting new offering just in time for the Summer travel season.”
Paradies Lagardère now operates F&B and retail establishments across more than 100 airports across North America.
