USA. Paradies Lagardère is celebrating the launch of two new retail concepts at Terminal 4 in New York’s John F. Kennedy International Airport.
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Tuesday 2 February saw the official ribbon-cutting ceremony for the shops – So Chocolate! (an exclusive confectionery brand) and The Scoreboard (sports apparel).
These two proprietary brands are making their first U.S. airport appearance in T4, which is managed by JFKIAT.
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So Chocolate! pays tribute to the most purchased confectionary item in international travel retailing, complementing T4’s existing mix of food and beverage establishments.
Located in the east retail lounge, the 116sq m store offers a wide assortment of candies and sweets that cater to all ages.
As reported, the concept is already in place at Singapore Changi and Hong Kong airports.
The Scoreboard offers sports fans and out-of-town travellers an array of authentic apparel, accessories and trinkets from major U.S. professional sport leagues.
The store includes an assortment of Giants, Jets, Yankees, Mets, Rangers, Islanders, Devils, Nets, Knicks, NY Red Bulls and New York City Football Club merchandise, as well as products related to sports trends.
“Both So Chocolate! and The Scoreboard will resonate with travellers visiting the airport, and complement our existing brands,” said Paradies Lagardère President and CEO Gregg Paradies.
“We look forward to continuing our partnership with Terminal 4 and introducing exciting new brands to Terminal 4 travellers for many years to come.”
Paradies Lagardère already manages numerous stores in the terminal, including the high-end Longchamp, Hugo Boss, Guess, and Swarovski boutiques.
It is preparing a new fashion apparel and accessories store, The Fashion Place, to open in T4 this May.
This 279sq m shop-in-shop will be the first of its kind in North America
JFKIAT President and CEO Gert-Jan de Graaff commented: “Terminal 4 strives to create a superior passenger experience for travellers, and as such our terminal features an unparalleled selection of commercial and retail offerings.
“We are grateful for Paradies Lagardère’s continuous partnership and efforts to bring the best and most well-recognised international brands to our terminal.”
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Cutting the ribbon at the So Chocolate! store in JFK International Airport’s T4 |
