Wonderful Pistachios, the leading US snack nut brand produced by Paramount Farms, has capped a “tremendous” year of pistachio sales in 2012 with the launch of a new travel retail exclusive product line.
The new packs, in the form of sleek, resealable pouch bags, will be launched in mid-January 2013 and were shown to buyers at the TFWA World Exhibition last October, where the company exhibited for the first time following a successful travel retail show debut at the TFWA Asia Pacific fair in May 2012.
New in Cannes were two new exclusive pack sizes: a 300g pack of Roasted & Salted pistachios and a 275g pack of the award-winning Salt & Pepper pistachios. The new pack sizes are not available on the domestic market, giving retailers a point of difference.
Both items, available at a recommended retail price of US$11.00, are offered in resealable stand-up pouches and carry a global travel retail exclusive logo. Paramount also promoted its existing 510g pistachios gift bag which for travel retail includes a hang-tag with multilingual nutrition and ingredients details.
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Paramount Farms showcased two new exclusive pack sizes in Cannes: a 300g pack of Roasted & Salted pistachios and a 275g pack of the award-winning Salt & Pepper pistachios |
Prototype gondola on display
At the Cannes fair, Paramount Farms Sales Director James Kfouri also showed buyers a prototype of a gondola for travel retail stores.
“I’m getting feedback on the new gondola here at the show in order to best present our range to the travelling consumer,” he told The Moodie Report.
“Wonderful Pistachios has achieved tremendous company sales this year,” he added.
Sold in over 30 countries around the world, the brand made its debut in its newest domestic market, Australia, in November 2012 with a TV advertising campaign and has made been meeting expectations in both sales and distribution, said Kfouri.
The travel retail goal for 2013 is to introduce Wonderful Pistachios to the remaining Middle East markets and then in to global distribution.
“We have had strong interest from regional accounts in South America and Asia which has given us positive start to our listing process,” said Kfouri.
Wonderful Pistachios’ existing pack formats are already listed in Dubai Duty Free, Al Musbah in Saudi Arabia and Muscat Duty Free.
About Paramount Farms
Paramount Farms claims to be the world’s largest grower and processor of almonds and pistachios, with orchards located in the San Joaquin Valley, the agricultural heartland of California. The company has also driven research on the health and nutrition benefits of pistachios; it is said to operate one of the largest private solar farms in North America and is dedicated to sustainability and the protection and preservation of the environment in all aspects of its operations.
The company’s Wonderful Pistachios brand is a top seller in the US and available in more than 30 countries.
For details, contact James Kfouri, Director of Sales, Australia, New Zealand, Southeast Asia & Global Travel Retail, PO Box 2083, Wattletree Road LPO, Malvern East 3145, Victoria, Australia, tel: +61 417 149 922 or e-mail jkfouri@paramountfarms.com
Visit www.wonderfulpistachios.com/travelretail and www.paramountfarms.com
