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The new feminine fragrance offerings from Parfums Givenchy |
FRANCE. Parfums Givenchy is aiming to build on the success of its Absolutely Givenchy fragrance next year, with the creation of a new travel retail exclusive scent presented in the same style flacon.
As its name suggests, My Givenchy Dream is the olfactory equivalent of awakening after a dreamlike evening, according to Givenchy. The fragrance is designed to evoke a glamorous and enchanted universe.
The juice – created by Mark Buxton – is described as fresh and luminous, opening on notes of Chinese lantern, blackcurrant and clementine. The heart is composed of jasmine, rose and lily of the valley, while the base is a blend of patchouli, sandalwood and amber.
The fragrance flacon is a weighty square with sharp detailing. The colour-scheme for the packaging is purple and turquoise.
My Givenchy Dream will be available as a 50ml edt spray, a 2 x 50ml duo and a 7ml miniature.
The advertising visual depicts model Jennifer Pugh making her way through an imaginary garden decorated with twinkling stars.
In other news, Givenchy will extend its Ange ou Démon fragrance with a new Tendre version in the first-half of 2008.
A lighter, edt interpretation of the original, the juice re-uses key ingredients of its predecessor, to create a new kind of sweetness, according to the company.
The top notes include Calabrian mandarin orange, lily of the valley and orange blossom, while the heart is composed of Givenchy’s signature “white flower” note, lily, peony and heliotrope. The dry-down features rosewood and patchouli.
The prism-like pendant shaped cut crystal bottle was designed by Serge Mansau, and was inspired by a drop of water. The colour-scheme is white and blue; which is repeated on the outer carton.
The advertising visual evokes that of the original, depicting muse Marie Steiss, photographed by Mario Sorrenti, in a chiaroscuro setting. Clad in a couture Givenchy gown, her face is hidden behind a lacy mask.
MORE STORIES ON PARFUMS GIVENCHY
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Parfums Givenchy shows its innocent and provocative sides with Ange ou Démon fragrance – 20/06/06
Eraman Malaysia launches Givenchy Lovely Prism – 24/05/06
Parfums Givenchy creates vintage fragrance collection – 17/11/05
