Parlux Fragrances is poised to introduce the new feminine fragrance from singer Rihanna. Rogue will begin its domestic roll-out in September.
The fragrance is aimed at adventurous women, who are edgy, confident and flirty, according to Parlux. The juice is described as powerful and playful.
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“People are always changing and evolving, and with Rogue, my new fragrance, I wanted to switch it up to reflect who I am today,” Rihanna explained. “It’s a personal fragrance that’s more self-aware. It’s Rogue, it’s me.
“This scent embodies demure feminine qualities yet carries into an audacious new moment. I made it for all women, for every mood, because we all want to project our true selves.”
“We are thrilled to be introducing Rihanna’s Rogue to the world this Fall,” noted Parlux President Donald Loftus. “Every element of the fragrance reflects Rihanna’s dynamic spirit and relentless passion and strength. It is an amazing fragrance befitting this amazing talent.”
Perfumer Marypierre Julien added: “I was inspired to create a fragrance that is as spontaneous and direct as Rihanna is and emulates her bold approach to her life. She is not afraid to reveal her mischievous side, showing off her true powerful femininity.”
The ad campaign was shot by Mario Sorrenti and styled by Mel Ottenberg.
For more information and exclusive content visit www.perfumesbyRihanna.com and www.facebook.com/FragrancesbyRiRi
