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On show in Singapore: The Fruit Cocktail programme encourages shoppers to mix cocktails with Patrón Silver |
US. Patrón tequila, one of the fastest-growing spirits brands in travel retail, has announced new listings in 12 airports across Europe and Asia Pacific.
In Europe, the brand is now available in Frankfurt, Berlin, Dusseldorf, Vienna, Budapest, Oslo, Istanbul, Copenhagen, Prague and Antalya (all with Hamburg-based Gebr Heinemann), and in Brussels with duty free operator Belgian Sky Shops.
In the Asia Pacific region, Patrón recently added distribution in Fiji at Tappoo Group duty free stores. With this recent expansion, Patrón is now available in more than 100 airports.
“Our momentum is certainly growing as more duty free operators across the globe have come to recognise the potential of a luxury white spirit like Patrón,” said Patrón Spirits International Vice President for Asia Pacific Quincy Wei. “And as we continue to expand our availability at travel retail, we’re also very focused on creating relevant and engaging programmes to introduce more consumers to our ultra-premium spirits.”
At the TFWA Asia Pacific show in Singapore (12-14 May), Patrón will debut its new consumer-focused Fruit Cocktail programme to global duty free operators that promotes the versatility of mixing cocktails with Patrón Silver tequila.
The Patrón Spirits Company will also showcase its full portfolio of ultra-premium spirits: Patrón tequilas, Pyrat rums and Ultimat vodka (Stand number: C8).
“The TFWA Asia Pacific exhibition is a valuable opportunity we look forward to each year to visit with our duty free partners and grow our distribution in this important region of the world,” added Wei.
*The Patrón Spirits Company is sponsoring the annual Pool Party at the Pan Pacific Hotel in Singapore on Tuesday, 12 May at 7.30pm.
MORE STORIES ON THE PATRON SPIRITS COMPANY
Built to last: Patrón Tequila mixes it with the best – 07/04/09
Patrón tequila beats a path into Russian airports; Ultimat vodka showcased at Cannes – 27/11/08
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