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Patrón is showcasing its new one-litre bottle at this week’s IAADFS Show (hover over the images with our unique Moodie Magnifier to view in greater detail) |
Patrón Spirits has introduced a special edition one-litre Patrón Silver tequila bottle, new for duty free, as the 2016 IAADFS Duty Free Show of the Americas gets under way in Orlando.
The company had previously announced that starting this year, 750ml and 700ml core Patrón tequila and liqueur bottles will be discontinued in global travel retail, and instead will only be available in litre size bottles. To help generate awareness, Patrón is also introducing a limited-edition bottle in travel retail, which is being presented at the Patrón stand at the show.
The collectors’ edition bottle features an intricate design of the Patrón tequila bee, rendered in pure pewter and hand applied. The bottle is then finished with a distinctive glass stopper.
Patrón Spirits International Vice President, Global Travel Retail John Kilmartin said: “Only in duty free will people find our core line of Patrón tequilas and liqueurs in 1-litre size bottles, and we’re enthusiastic to begin that transition from our standard domestic 750ml and 700ml bottles. This special edition, extremely eye-catching bottle – which marks the first time that we’ve so strikingly reimagined our Patrón label – is the perfect way to introduce and excite travel retail customers about the new larger size Patrón bottle that they’ll now find when shopping for our tequilas and liqueurs in duty free.”
The change to litre sizes applies to all three Patrón tequilas (Patrón Silver, Patrón Reposado, and Patrón Añejo), and all three Patrón XO Cafe liqueurs (Patrón XO Cafe, Patrón XO Cafe Dark Cocoa, and Patrón XO Cafe Incendio.) The Patrón Citrónge line of liqueurs will also continue to be available in one-litre size bottles.
The new bottles will be showcased at the Patrón stand at the 2016 IAADFS Duty Free Show of the Americas in Orlando, along with another duty free exclusive – Patrón Extra Añejo 5 Años. This limited edition extra añejo tequila (less than 500 cases of the spirit were produced) is available only for sale in global duty free.
In addition to the Orlando debut of the new litre bottle, and Patrón Extra Añejo 5 Años, the brand is also highlighting its line of collectors’ tin packages, celebrating key markets and occasions such as Chinese New Year. Patrón is also focusing attention on the new Roca Patrón line of artisanal tequilas, which have grown in global duty free, said the company.
The portfolio of ultra-premium Patrón tequilas and liqueurs are featured at the Patrón stand (Booth 531) during the Duty Free Show of the Americas.
Also, guests at the Patrón stand will be offered the chance to take a virtual journey to the agave fields and Patrón distillery in Jalisco, Mexico. The “Art of Patrón Virtual Reality Experience” leverages innovative
Oculus technology to transport people on a 360-degree sensorial immersion through the sights and sounds of the Patrón production process.
