Paul & Shark has featured the Nick Wooster X Paul & Shark collection in temporary window installations and pop-ups at three leading Seoul stores.
As reported, the second Nick Wooster X Paul & Shark collection launched earlier this year at an event in Milan.
The range was featured this month at Galleria, 10 Corso Como and Lansmere, three Seoul stores which are renowned for offering leading luxury and fashion brands. Launch events attracted influencers and key customers. Paul & Shark President Andrea Dini and Designer Nick Wooster attended an event at Lansmere on 17 April.
Paul & Shark Global Travel Retail Director Catherine Bonelli said: “The events were a huge success and were attended by some of our existing travel retail partners as well as some potentials.
“The innovative design of Nick Wooster X Paul & Shark collection contributes to build further brand awareness for Paul & Shark in the Asia Pacific region and we see extreme potential for its success in travel retail.”
In related news, Paul & Shark has opened two retail spaces at the Istanbul New Airport in Turkey.
“Istanbul New Airport is already a huge airport in terms of passenger traffic and the fact its capacity will more than double in the long-term makes it a powerful location for our brand’s sales and awareness,” Bonelli said.
She said the international hub is “right up there with the best shop windows for brands in global travel retail”.
“Istanbul as both a destination and an important global hub has always been a strategic location for Paul & Shark. INA is placing Turkey and Istanbul as one of the world’s most dynamic and progressive airports and we are delighted to be present,” Bonelli concluded.
