Italian luxury sportswear brand Paul & Shark has opened its first Milanese showroom at 3 Via Ciovassino in Brera.
The official opening of the new space was held on 16 January to correspond with the beginning of Milano Moda Uomo. The move is said to be part of the brand’s new strategy to strengthen its position in the luxury fashion segment as well as its commercial structure.
Spanning 1,000sq m, the new space showcases Paul & Shark’s Fall/Winter 2015-16 collection, with staging inspired by the maritime world. Taking centre stage is an 8m-tall installation featuring waterfall LED lighting, videos and photos from the brand’s new advertising campaign.
Guests in attendance included personalities from the Italian and international fashion and publishing worlds, as well as celebrities.
The 1,000sq m display space showcases Paul & Shark’s Fall/Winter 2015-16 collection
