Italian fashion brand Paul & Shark has opened a pop-up store at T Fondaco Dei Tedeschi by DFS in Venice, Italy.
The store is situated in the Menswear department on the second floor and offers a selection from the current Paul & Shark collection.
The Paul & Shark embroidery machine enables customers purchasing from the pop-up store to personalise their products with names or initials.
Paul & Shark Global Travel Retail Director Catherine Bonelli said: “The beautiful background setting of the Fondaco is perfect for Paul & Shark and we’re delighted that DFS has allowed us to set up this pop-up store. It’s a brilliant way to attract customers to the brand and, with our bespoke embroidery machine in place, provides a point of interest and difference for travellers visiting the Fondaco.
“We’ve been really pleased with the initial results. Customers love the SS18 selection and the embroidery personalisation has proved to be very popular. This just validates the value of offering consumers something different and unique.”
