AUSTRALIA. Leading Treasury Wines Estates (TWE) brand Penfolds has launched its latest Chardonnay blend, Penfolds V, in collaboration with Heinemann Australia.
Penfolds V is a one-of-a-kind, multi-vintage Chardonnay that combines five of Yattarna’s most exceptional vintages: 2011, 2012, 2014, 2016, and 2021. The limited release is selected and blended by Penfolds Chief Winemaker Peter Gago and White Winemaker Kym Schroeter to create “a complex and expressive wine”.
Sydney Airport is the only location in travel retail where Penfolds V will be available on- shelf. Given the high demand for Penfolds’ super-premium wines, it is expected to sell out quickly, said the brand owner. The product has already been pre-sold in Penfolds’ direct-to-customer channels, through private VIP dinners, and hand-sold by Penfolds’ private relationship managers.
The elegance of the premium blend is reflected in the counter design at Sydney Airport. The bottle is displayed on a plinth, surrounded by five V-shaped light strips to emphasise Penfolds V’s character as a combination of the best Yattarna vintages.
Penfolds Director of Global Travel Retail and Global Hotels Daevid Warren said, “We are delighted to announce this partnership between Sydney International Airport and Penfolds, two Australian icons that share a commitment to showcase the rich heritage and world-class quality of Australia’s finest. As Penfolds’ reputation for innovation and exclusivity strengthens, we are committed to leveraging the travel retail channel to amplify the excitement around launches and offer shoppers the opportunity to explore some of our most sought-after bottlings.”
Heinemann Australia Managing Director George Tsoukalas added, “Penfolds V is a testament to the exceptional quality and craftsmanship that Penfolds is known for. We are honoured to partner with Penfolds to launch Penfolds V at our Heinemann Tax and Duty Free store at Sydney International Airport, and we are confident that our customers will appreciate the chance to discover this limited release product.”
With only 2,200 bottles available worldwide, Penfolds V is also available for purchase online in Singapore via Lotte Duty Free’s ishopchangi.com Penfolds premium brand page. King Power International Group (Thailand) will launch the expression in Bangkok via a private dinner with prestige customers. 
