Perfetti Van Melle Global Travel Retail has announced two new additions to its widely distributed Mentos Gum range of chewing gum: Mentos Gum Sweet Mint White and Green Mint White.
Said to be ideal for impulse purchasing at the cash till point, they are packed in the same recognisable bottle that is easy to carry, the brand owner claimed.
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The new travel retail exclusive Mentos contain 65 dragees and are sugarfree | |
These new travel retail exclusive Mentos contain 65 dragees – the bite-sized Mentos candies with a hard outer shell – and are sugarfree, appealing to the more health-conscious passenger, the company said. They will be displayed on a Mentos Gum Bottle Slimwheel display and a Mentos Gum Bottle rack display for maximum visibility.
“We are delighted to be expanding our Mentos range of chewing gums,” said Perfetti Van Melle Travel Retail Director Susan de Vree. “With the unique packaging and visibility tools at our disposal, we expect these to be a huge hit when they hit duty free stores in July.”
For more information, e-mail Susan De Vree at susan.devree@nl.pvmgrp.com.
