Perfetti van Melle (PVM) will be showcasing several new products as well as merchandising solutions for its Mentos and Chupa Chups brands at next month’s IAADFS Duty Free Show of the Americas (booth 1223).
The company said it will focus on the check-out-sales potential for Mentos Gum Bottles, Mentos Now Mints and the Mentos Pouch bag, ensuring that it has high visibility in American travel retail stores. In addition to POS, Perfetti will also be highlighting merchandising solutions in various sizes as well as custom-made displays, backwalls, gondolas and corners.
PVM Global Travel Retail Manager Susan De Vree said: “Providing eye-catching, colourful and exciting displays is essential to ensure that our brand is as highly visible as possible. Sugar is still a very small part of the confectionery section, so ensuring that it is at the front of travellers mind as soon as they enter the store is vital.”
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Hover over the image with our unique Moodie Magnifier to view the Mentos Mini UFO Dispenser in greater detail |
“The Americas region is an important part of our business and based on the novelties we are introducing this year, I believe we will have a strong year in the region,” De Vree continued. “Last year saw our North America, Canadian travel retail market business record significant growth in comparison to 2014, which in the current economic climate was very pleasing.” De Vree noted that part of this success could be attributed to the work of its Canadian distributor DFX Distribution.
De Vree continued: “The fluctuating Brazilian Real made business in South America very challenging for us last year, especially in the border trade between Uruguay and Brazil where we have seen a drop in sales. Fortunately, the Argentineans were spending more than they were in 2014, but regrettably this does not cover the gap caused by the Brazilians.
“We started a new retailer partnership in Venezuela last year and it will be very interesting to gauge performance in this market. All-in-all, our results in South America were majorly influenced by economic and political factors, nevertheless this region remains an area still full of potential.”
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Store your secrets: the Mentos Book is aimed at young adults |
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The Chupa Chups Pouch Bag Mini Sour contains 40 mixed sour fruit mini lollipops |
Perfetti will be presenting the following new products at the IAADFS show in Orlando:
Mentos Book – described as “the perfect premium gift item” for young adults, the “˜Secret Book’ features a modern travel design.
Mentos Mini UFO Dispenser – this gift item features a UFO that functions as a dispenser and comes with eight mini Mentos rolls in cola, orange, lemon and strawberry flavours. It can also be decorated with nine alien stickers.
Chupa Chups Sweet Magnet – these travel related magnets feature messages such as “˜Love you’, “˜Miss you’, “˜Want you’ and “˜Thank you’. Each sweet message comes with eight different mini fruit lollipops.
Chupa Chups Pouch Bag Mini Sour – said to be “ideal for snacking and sharing”, the Pouch Bag Mini Sour comes with 40 mixed sour fruit mini lollipops.
Mentos Now Mint – a travel exclusive, the product is available in Sweet Mint, Strawberry and Euca Menthol flavours. Each tin contains 120 mints.
