NETHERLANDS. Perfetti van Melle Global Travel Retail has taken a big step forward in achieving global coverage for its leading sugar brands by extending its distribution network with several top confectionery distributors.
The confectionery supplier has signed distribution deals with three new business partners:
– Focus Network Agencies for selected Asian markets;
– Abbott Duty Free Confections for the US;
– Crossings International for the Horn, East, Central and West Africa.
The focus is on the sugar brands Mentos and Chupa Chups, with Mentos Jumborolls and Chupa Chups Mega chups among the best-selling products.
In 2009, PVM GTR achieved sales growth of almost +20%, which has made it a top 10 confectionery supplier in most regions where it is active.
“With results like this, we were ready to further professionalise our distribution network and by collaborating with these experts we have definitely made a large step forward in our goal of achieving true global coverage,” said the company.
“We are proud that we have the opportunity to work with these fine companies. At Perfetti Van Melle GTR we truly believe in creating mutual success for all of our partners. These partnerships are, without a doubt, bound to lead to successful expansion of business for all parties involved,” it added.
For details, e-mail Wouter Heijmann at wouter.heijmann@nl.pvmgrp.com
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