Sugar confectionery specialist Perfetti Van Melle (PVM) is set to launch travel retail exclusives from four brands – Mentos, Chupa Chups, Fruittella and Look-o-Look – at next week’s TFWA World Exhibition in Cannes (Mediterranean Village P8).
PVM said its refreshed product line-up underscores its commitment to travel retail. New lines will, according to the company, also increase its market share within the children’s gifting and on-the-go refreshment sectors in the channel.
PVM Travel Retail Brand Manager Femke van Veen said: “We are excited to have grown to offering four brands in our travel retail channel. I truly believe we offer a house of brands that fits different travellers’ needs.”
Van Veen pointed out that popular lollipop brand Chupa Chups “creates fun for everybody” while the Mentos candy is ideal for sharing and Mentos Gum and Mints offer travellers a refreshing experience.
PVM’s Look-O-Look range aims to “make the ordinary a bit extraordinary” while Fruittella is regarded as one of the company’s authentic brands.
According to van Veen, PVM plans to remain a relevant partner in the travel retail industry by focusing on activities that drive footfall, drive conversion and provide the right assortment to increase basket size for its customers.
“We are here to make winning plans with partners; that means having the right product portfolio, creating appealing and fun promotions and having best-in-class visibility tools” she said.
Three channel-exclusive Mentos lines will launch in 2022. The colourful reusable Mentos Candy Fan contains four Mini Mentos rolls in Cola, Orange, Lemon and Strawberry flavours and targets children’s gifting.
A new Mini Mentos Pencil Case, containing 11 Mini Mentos rolls in Cola, Orange, Lemon and Strawberry and available in three different colours, is also reusable.
Revamped Mentos packs introduce a smaller, curvier design and are available in Pure Fresh Fresh Mint and Pure Fresh Spearmint and Pure Fresh Red Fruit Lime (new for 2022) flavours.
Look-o-Look presents Candy Mix Shake, Party Bottle, Candy Burger, Candy Donut, Candy Noodles, Candy Pizza and Candy Sushi. The packaging features playful fast-food concepts packed with confectionery to target both children and adults.
“Everyone at PVM is thrilled to be returning to the TFWA World Exhibition in Cannes where we are looking forward to reconnecting with our customers and industry colleagues in person. Travel retail is still in recovery mode and we have a renewed focus on making our partnerships stronger together,” van Veen said.
“Travel retail’s confectionery offer is a key purchase conversion driver for retailers and so the focus on travel retail exclusives provides newness and opportunities for some much needed fun on the shop floor. Our company objective is to continually invest in this market and inject some colour and innovation to our dedicated product ranges.
“In our post-COVID retail environment we see a lot of potential for growth through focused promotional activities such as partnerships at the till-point to bring additional impulse sales and partnerships in solutions to bring refreshment to travellers.”
