Perfumer’s Workshop International (PWI) founder Donal Bauchner believes that the travel retail market is tapping into the potential of niche fragrances following growth in the category over recent years and as retailers begin to give more space to such products.
The company was set up by Bauchner in 1970 and was a pioneer of fragrance custom-blending. It has evolved the concept to become Perfume by Appointment in Harrods (UK) and Personal Perfumery in Saks Fifth Avenue and Nordstrom (USA).
Bauchner said: “Since the launch of Amouroud at Cannes last year, we have seen a real change in attitude towards “˜niche fragrances’. The category is developing; retailers are giving it more floor space, so developing eye-catching display tools are a main priority for us. We have been watching the growth of “˜niche fragrances’ for a number of years, and soon came to realise how much untold potential the category had”.
 |  |
To this end, PWI has developed an Amouroud promotional gondola specifically for travel retail. The black and gold display, which mirrors the Amouroud packaging, offers customers the chance to explore the whole range.
The Amouroud range is characterised by strong, lasting fragrances, many of which are pure Oud-based: Miel Sauvage, Dark Orchid, Midnight Rose, Oud du Jour, Silk Route, Bois D’Orient, Santal des Indes, Oud After Dark and Safran Rare.
Perfumer’s Workshop International will be at stand G40, Yellow Village, at the TFWA World Exhibition in Cannes.
