SINGAPORE. Pernod Ricard Global Travel Retail (PRGTR), Lotte Duty Free and Changi Airport Group have partnered to elevate the whisky experience across the retailer’s Terminal 2 and Terminal 3 duplex wines and spirits stores.
As reported, The Moodie Davitt Report was on location for the grand reopening of Lotte Duty Free’s Central Duplex wines, spirits & tobacco store at Changi Airport T3 and the formalisation of its now fully open 19-store operation at the Singapore gateway.
Lotte Duty Free’s cross-category boutique in T3 is a first-of-its-kind opening in Changi as it offers both blended Scotch whiskies and single malts.
The towering duplex store features an all-glass façade, which provides a sweeping view of Lotte’s diverse product offer and freshly designed interiors, all visible from a distance. An eight-metre LED media wall dazzles, enticing travellers into the store.
As reported, the duplex Lotte Duty Free Wines & Spirits store in T2 opened alongside the wider revamp of the terminal in November. The digitally driven boutique features innovative retail design elements including a translucent LED wraparound screen and interactive wave and learn pillar, which displays informative videos when bottles are lifted. At the T2 store, travellers can also meet Toni, the world’s first in-airport robot bartender.
A floral-themed promotion area, highlighting the Royal Salute x Richard Quinn expression, greets travellers as they enter the store. The design of the space reflects the colourful motif of the limited-edition expression, which marks the second year of Pernod Ricard’s collaboration with British fashion designer Richard Quinn. Quinn is known for his bold, colourful floral prints and is the first recipient of the Queen Elizabeth II Award for British Design.
The upper level houses Lotte Duty Free’s luxury lounge, known as the Forest of Li Bai. Here, travellers can enjoy a selection of 18 premium whiskies from an impressive wall of dispensers. They can also take photos with K-pop stars using a smart selfie mirror or admire the changing animations of the LED video ceiling.
Both stores are offering a special Lunar New Year giveaway. Travellers who buy a Royal Salute Lunar New Year product are given a red packet (a traditional festive giveaway during Chinese holidays –Ed) adding a festive element to the whisky shopping experience throughout January and February.
Lotte Duty Free Singapore Managing Director Jeff Jeong commented: “We are thrilled to continue unveiling these spectacular boutiques in partnership with Changi Airport, setting new benchmarks in the travel retail industry and catering to the evolving preferences of global travellers. With Lunar New Year right around the corner it is important we create a space that not only caters to whisky enthusiasts, but also offers unique gifting opportunities.”
“Pernod Ricard Global Travel Retail’s elevated presence in T2 and T3 reinforces our mission to enrich the traveller experience by unlocking the magic of human connection in store,” added Pernod Ricard Global Travel Retail Vice President of Marketing Liya Zhang.
“We are delighted to partner with Lotte Duty Free and Changi Airport to bring our exceptional whisky portfolio to life and offer customers a range of luxury gifting options ahead of the Lunar New Year celebrations.”
Changi Airport Group Head of Airside Concessions Chandra Mahtani added: “Lotte Duty Free’s towering presence is a new highlight and reflects our commitment to elevating the retail experience at Changi Airport. Pernod Ricard’s offerings give travellers an innovative shopping experience and add to the vibrancy of our commercial landscape.” ✈
{Watch the YouTube video to follow Martin Moodie on a walkthrough of the ground floor offer within the Lotte Duty Free duplex store in T3. Look out for further films shot on both levels showing more of this impressively engaging shopping experience.}
