INTERNATIONAL. Pernod Ricard has collaborated with Italian car designer Pininfarina to produce a series of limited edition Chivas Regal 18yo bottle packages.
The five new designs are available in travel retail channels and globally, including the USA, UK, Russia and China.
The company said it had partnered with Pininfarina, which has a history in car design going back to 1930, because of its ability to “encapsulate the brand’s modern and luxurious character”.
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One of the designs incorporates two glasses |
Each limited edition captures Pininfarina’s design cues on the metallized crest, while its logo is emblazoned on the capsule and neck wrap.
The first design is based on a streamlined drop, which Pernod Ricard said gives a “sense of movement” that is inherent to Pininfarina’s designs. The design has a rich blue, metallic-finish outer case, reminiscent of the metal work for which the Italian company is best known and a wood veneer that represents the oak casks used in the ageing of the spirit. Units are expected to retail at around £70/US$145.
The second expression of the partnership features the same design cues and features a solid wood inlay and a more aerodynamic shape. It presents the limited edition bottle and includes two glasses which echo the drop design. Each unit created is individually numbered to highlight its exclusivity and will retail at £360/US$580.
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The limited edition bottles have been released into travel retail channels | |
Finally, the Chivas Regal 18yo Mascherone by Pininfarina is hand assembled in Cambiano by Pininfarina. It features an oak internal structure, clad in aluminium. Designed to mirror the “elegant precision” of the Italian firm’s automotive innovations, individual pieces will be made on order to request, with price on application.
Chivas Regal Brand Director James Slack said: “The Chivas 18 by Pininfarina Limited Editions are distinctive designs that will speak to our customers – modern gentlemen who seek style and substance in the brands they connect with.
“Pininfarina is an excellent fit with Chivas 18 and we are confident that these exclusive limited editions will continue our line of successes with previous Chivas 18 partnerships.”
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The Chivas 18 Mascherone by Pininfarina mirrors the designer’s automotive innovations |
