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Pernod Ricard CEO Alexandre Ricard (left) and Black Forest Distillers Managing Director Alexander Stein seal the deal |
Pernod Ricard Deutschland today announced that it has signed an agreement to purchase a majority share in dry gin brand Monkey 47.
The agreement, which was signed Thursday evening by Pernod and Monkey 47’s parent company Black Forest Distillers, sees Pernod Ricard expand its portfolio further into the growing super premium gin category.
Pernod Ricard Chairman & CEO Alexandre Ricard said: “Since 2011 we have admired the development of Monkey 47 and we are pleased to be able to shape the future of that fantastic brand together with our partner. There are moments in life in which you know immediately that you have found a jewel. And Monkey 47 is a jewel, perfectly matching the rising worldwide demand for craft gin with strong local roots. We share the same values that have driven the success of Monkey 47, such as authenticity, entrepreneurial spirit and passion for quality.”
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Monkey 47 is said to have won many loyal customers over recent years |
Pernod Ricard Deutschland Managing Director David Haworth commented: “Pernod Ricard and Monkey 47 are a natural fit. The high-quality gin fits Pernod Ricard perfectly and Monkey 47 is seen as a cult brand by many bartenders. We want to not only develop the brand further in Germany but also to expand Monkey 47 globally in the future.”
Monkey 47 Founder and Black Forest Distillers CEO Alexander Stein added: “The partnership with Pernod Ricard was a personal decision. The company led by Alexandre Ricard distinguishes itself especially through a strong entrepreneurial character, a decentralised organisation and a global presence. Pernod Ricard is a companion who respects passion for brands, lives it and regards it as essential.”
