Pernod Ricard donates ¥60 million to Red Cross Japan relief effort

JAPAN. Pernod Ricard will donate Â¥60 million (€525,000) to support the Red Cross Japan Earthquake and Pacific Tsunami relief effort that is assisting victims in the North East of Japan. The region has been devastated by the recent earthquake, tsunami and subsequent nuclear alert.

The donation will be funded as follows:
– Pernod Ricard Japan will donate Â¥10 million,
– Pernod Ricard Holding and Pernod Ricard Asia will give Â¥25 million each.

Red Cross Japan is at the frontline of the relief effort and has dispatched staff to the most severely damaged areas of the country. Working with local volunteers, Red Cross Japan is handing out essential supplies, including more than 120,000 blankets.

In addition, over 400 emergency medical response units with more than 1,000 staff are helping people in the worst affected areas of Miyagi, Iwate and Fukushima. Trained nurses with the Japanese Red Cross are also offering support to traumatised survivors.

“There are hundreds of thousands of people who have been affected by the earthquake and tsunami in North East Japan and the devastation resulting from this monumental disaster,” said Pernod Ricard Japan President and CEO Fabrice Audan.

“We have been operating in Japan for more than 20 years and we wish to demonstrate our support to all the people who have suffered as a result of these natural disasters. We are grateful that our employees in the Sendai region are unharmed. As a global player in wines and spirits, it is our responsibility to give back in times of crisis and we hope this contribution will help relief efforts in the months to follow.”

Pernod Ricard Asia Chairman and CEO Pierre Coppéré added: “I would like to take this opportunity to express our appreciation to Pernod Ricard Japan’s staff for their commitment in these very difficult circumstances. I wish to thank them for their outstanding dedication.”

About Pernod Ricard Japan
Pernod Ricard Japan is 100% subsidiary of Group Pernod Ricard. Since the company’s establishment in 1990 Pernod Ricard Japan has grown to be one of the leading international distribution companies in both the domestic and duty free markets with its portfolio of premium alcohol brands across the spirits and wine categories including Chivas Regal, Perrier-Jouët Belle Epoque and Café de Paris. Pernod Ricard Japan employs 160 people and has seven business offices nationwide including the head office in Tokyo and six local branches (Osaka, Sapporo, Nagoya, Sendai, Hiroshima and Fukuoka).

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