Pernod Ricard Global Travel Retail (GTR) has today launched a new digital learning app, named ‘UP&UP’. Through mobile-first learning, staff can access over 65 courses and programmes to expand their knowledge of Pernod Ricard’s GTR brand and product portfolio.
The UP&UP app is suitable for all job roles, in particular frontline employees, and encourages users to actively engage with the platform through games and other activities. The digital information is available in seven languages.
Through geotargeting technology, users can opt to receive push notifications, drawing their attention to timely and relevant information. With information available on the go, they can also move through the learning at their own pace and convenience.
Upon completion of activities, learners receive badges and certificates, which they are encouraged to share with the learning community hosted on the app.
UP&UP also features a continually updated global newsfeed, delivering time-sensitive information on all things Pernod Ricard.
Pernod Ricard GTR Head of Retail Training Virginie Bievre said: “Today in travel retail, the airport store touchpoint plays a key role in the traveller journey, with 55% of travellers having interacted with a member of our duty free sales force in Q3 of 2022.
“We want to equip frontline staff with the right tools and knowledge, so they can enrich the traveller’s journey with expertise on our products, in turn creating a memorable experience for the consumer every time, regardless of the drinks category or nationality of shopper.”
She added: “We wanted to take learning to the next level, through the development of a social, on-demand and gamified platform. We believe that this app will help to inspire staff to deliver engaging experiences to travellers shopping across wines and spirits.”
Pernod Ricard GTR Vice President of Marketing Liya Zhang said: “We’re really excited to roll out the new UP&UP training app across our global network. Through this exciting learning tool, we are not only instilling our sales representatives with more in-depth knowledge – helping them to unearth a passion for our brands and products – but also creating a live dialogue with them.
“We believe this will translate into better interactions with travellers, including more meaningful product recommendations and a superior level of customer service.” 
