UK. Pernod Ricard Travel Retail has launched the Beefeater Winter Edition, which will be available in over 15 key markets including US, Spain, UK, Japan and travel retail in a special edition bottle and gift carton for a limited period.
Developed by Beefeater’s Master Distiller Desmond Payne, the Beefeater Winter Edition includes additional botanicals such as cinnamon, nutmeg and pine shoots. Payne added these with extra Seville orange peel to the original Beefeater London Dry recipe to create a spiced, warming gin, suitable for the cooler months.
Payne said: “I wanted to create a gin that would enhance the traditional Beefeater recipe and complement hot punches and other popular winter cocktails. Beefeater Winter Edition captures the familiar aromas of the season using a balanced combination of botanicals that are synonymous with that particular time of year.”
Chivas Brothers Brand Director for Gins Simon Burley commented: “As the world’s leading premium gin, we are committed to driving the category forward by introducing innovative new products and different serving suggestions. The release of the new Beefeater Winter Edition lends itself to creating new gin cocktails at home, as well as being an ideal seasonal gift so we are confident it will be just as successful as the summer edition.”
Beefeater Winter Edition can be sipped on its own over ice or used as the base for simple seasonal recipes such as a winter punch or as a twist on the classic Eggnog recipe, according to Pernod Ricard Travel Retail.
To highlight the flavour of Beefeater Winter Edition, Beefeater Brand Ambassador Tim Stones has developed a series of new cocktails including “˜Hot Apple Gin’, “˜Winter Kir Royal’ and “˜Christmas Kiss’.
Beefeater Winter Edition will be available in the UK from Selfridges, Harvey Nichols, Fortnum & Mason and Harrods. Beefeater Winter has an abv of 40%.
